Volume 15 Issue 4-5 2018 Applied Research Notes 4

Nataša Slak Valek
Zayed University

Anestis Fotiadis
Zayed University


THE SUPPORT OF THE UAE NATIONALS TOWARDS EXPO 2020 – A FUZZY LOGIC APPROACH


The aim of the present research is to identify the support of Emirati nationals towards EXPO 2020. Perceived positive and negative event impacts, and perceived individual support were investigated. An fsQCA modelling approach technique was employed in order to measure, estimate and confirm the different casual paths constructs, as well as to test the significance of the paths between different segments. Results indicate positive impacts have a significant and important relationship with tourism perceptions. On the contrary, negative impacts do not have a significant impact on tourism perceptions. The research contributes to the literature and practice.

Key words: Emirati nationals, mega-event, United Arab Emirates, event impacts, perception

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