International tourism is an essential component of Croatia’s economy, representing more than one-tenth of total GDP. This survey research identifies factors that motivate and those that inhibit foreign tourists in their decision to visit Croatia, then examines traveller satisfaction in an effort to inform policy. Our findings reveal that the most important motivations for travel include Croatia’s architecture, “sun & sand”, food & wine, and natural landscapes. Factors that impede inbound tourists include the cost and duration of flights, as well as language barriers. With regard to satisfaction among tourists, Croatia’s attractions, friendliness, tidiness, and security environment tend to score highest, with public transportation, value for money, and souvenir offerings leaving more room for improvement.

Keywords: International Tourism, Tourist Motivations, Croatia