Volume 2 Issue 5 October 2004 Applied Research Note 3

Determining Spending Behavior Variations and Market Attractiveness of Solo and Non-Solo Travelers

by Deepak Chhabra (University of Northern Iowa)

This research determines the spending behavior of solo and non-solo traveler segments. Furthermore, segment attractiveness is investigated in terms of market potential and expenditure risks. The results indicate non-solo travelers to be the more attractive segment with a higher spending power.

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